Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy. Essentially, PWAs are mobile apps that are delivered through the web. By using an app shell and pre-caching on a user’s phone, […]
Five ecommerce brands that have found success with progressive web apps Read More »
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address. This digital ID of the modern consumer not only offers the opportunity to engage the shopper with email marketing. It also allows you to connect the browsing history of a previously unidentified shopper and to act on it across channels
How to get the dreaded pop-up right (& capture precious customer data) Read More »
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment. With more and more organisations driving towards digitisation, neurodiversity is becoming an increasingly important focus. So, what exactly is neurodiversity, and what are
Four benefits of considering neurodiversity in marketing and design Read More »
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how. Kat Davies works right in the thick of things: as Head of User Research for Natural Interaction, a Bristol-based independent UX agency, she is involved a
A day in the life of… head of research at a UX agency Read More »
Though its headline is in the first person, this article (which I’m hoping will be the start of a new series) is not about me, but about my friend Will Grant, respected user experience and product expert. Here’s a picture of Will… (and here’s his CV) I wanted to find out how one becomes a
Rebecca Boardman works at Reading Room as head of quality assurance, she’s a computing graduate who is heavily involved in Girl Geeks. Let’s find out what such her fascinating role entails… Econsultancy: Please describe your job: What do you do? Rebecca Boardman: I’m the head of quality assurance at Reading Room – a digital agency
A day in the life of… head of quality assurance at Reading Room Read More »
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website. But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business. What is user experience design? Putting the mindset and perspective
The value of user experience design for brands with ecommerce websites Read More »
UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space. There are numerous myths regarding working on UX design tasks remotely; however, the
How to execute UX design work with distributed teams Read More »
It was 10 years ago that Victoria Beckham first launched her own fashion label. With each collection released in the past decade, the former Spice Girl has continued to impress critics, leading to the opening of two landmark stores in London and Hong Kong, and hundreds of department store concessions worldwide. The Victoria Beckham ecommerce
A review of Victoria Beckham’s new international website Read More »
In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store’s sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn’t pull a pair of size 14 jeans over one thigh. This is just one example of the sizing issues that still plague
The best interactive size guides for reducing returns in ecommerce Read More »
