User experience UX

The complete guide to a great customer experience

86% of consumers are willing to pay more for a better customer experience, so exactly how do you go about offering them one? Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? For many consumers, customer service and customer experience are seen as one in the same. …

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Use these 5 cognitive processes to improve UX

UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX and site usability are two important Google ranking factors that help make content relevant. Backlinks …

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The best way to share user test insights

It’s important to follow best practices when presenting your user tests findings to your stakeholders and colleagues. Here’s how to do this. You’ve done all the logistical work — creating user profiles, recruiting representative users, running your test, and collecting reams of data. Now it’s time to share what you’ve learned. But, unless you want …

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Improve customer experience with intelligent technology

Businesses that offer better customer experiences earn between 4% and 8% more from purchases than their competitors Modern customers don’t just want to buy a great product or subscribe for dependable service – they also want the overall purchase experience to be enjoyable and are ready to pay more for this. No wonder, businesses that …

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In the digital era, convert customer frustration into conversion

A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? Clearly, the onus is on the businesses to rectify this situation quickly because customer experience has …

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CX is important but most organizations aren’t delivering

Chart of the Week: 87% of marketing, CX and analytics professionals say good CX is important but only 24% are performing highly at delivering it Offering a good customer experience (CX) can increase conversion, create return customers and turn consumers into brand advocates, all of which benefit your brand. It’s no surprise then that 87% …

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A step-by-step guide for launching a website [Part 2]

Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I want to keep on with this journey into the world of website building for non-techies. …

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How to create a user journey map

Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you discover friction points for the user and opportunities to improve user experience. Ultimately, you’ll discover …

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Cybersecurity for digital marketers: Discovering site vulnerabilities

Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, or in-house – it’s likely you’ve been confronted with a security issue at some point. …

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UX, CX and CRO trends 2019: Digital Experience Management

Predictions, trends and what to look out for in UX and CRO in the year ahead More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going mainstream. With CRO and UX in the limelight, what do industry experts predict will happen next? Good user experience is driven by user …

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