It’s important to follow best practices when presenting your user tests findings to your stakeholders and colleagues. Here’s how to do this. You’ve done all the logistical work — creating user profiles, recruiting representative users, running your test, and collecting reams of data. Now it’s time to share what you’ve learned. But, unless you want …
When conducting user testing, recruiting the right people to test your product or website is all-important. No matter how much thought is put into the other aspects of user testing, or how well-executed they are, the data you get won’t be useful if it isn’t coming from your desired user base. But getting hold of …
Recruiting niche demographics for user testing (without asking an agency) – Econsultancy Read More »
Whether you’re new to Conversion Rate Optimization or a seasoned pro, you need a solid CRO programme to take your digital marketing career to the next level Done a lot of split or multivariate tests, or various other CRO activities, but not achieving the quantum conversion lifts you’d hoped for? If so, you need to …
Why you need to boost your Conversion Rate Optimization Read More »
