User testing

The best way to share user test insights

It’s important to follow best practices when presenting your user tests findings to your stakeholders and colleagues. Here’s how to do this. You’ve done all the logistical work — creating user profiles, recruiting representative users, running your test, and collecting reams of data. Now it’s time to share what you’ve learned. But, unless you want …

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Recruiting niche demographics for user testing (without asking an agency) – Econsultancy

When conducting user testing, recruiting the right people to test your product or website is all-important. No matter how much thought is put into the other aspects of user testing, or how well-executed they are, the data you get won’t be useful if it isn’t coming from your desired user base. But getting hold of …

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Why you need to boost your Conversion Rate Optimization

Whether you’re new to Conversion Rate Optimization or a seasoned pro, you need a solid CRO programme to take your digital marketing career to the next level Done a lot of split or multivariate tests, or various other CRO activities, but not achieving the quantum conversion lifts you’d hoped for? If so, you need to …

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