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How to Figure Out What Your Potential Customers Really Want

It doesn’t matter how good your product is or whether you offer the best service. Consumers will not purchase it or hire you if they don’t want or need what you’re offering. You also won’t be able to convince anyone of your product’s importance unless you’re clear on what your customers really want. A keen …

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The difference between on-site blog content and off-site content

Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater attention on what users are searching for and what information they end up reading. The tech giant has not been afraid …

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How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps

When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring. You can’t be everything to everyone. You can’t have the best ice cream and the best ribs. You can’t be the best …

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