value proposition

How to Design the UX of a Website or App to Increase Conversions

Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For …

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17 Actionable Marketing Strategies You Can Borrow from E-commerce

As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting …

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Is it Time to Refine Your Value Proposition?

What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly effectively, and clearly. Otherwise, your prospective client will lose interest and move on to the next brand. So how will you answer this question? …

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What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy

by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Sometimes it can be hard to do, and it’s not always about what you deliver as much as how you deliver it. One of my favorite examples is Subway …

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How to Get a Competitive Edge with Your Value Proposition

It’s also a fantastic way to get an edge. Because, according to recent research, a whopping 83% of marketers are neglecting their customer value proposition. That’s awful, right? But it can be good news for you. If you and a few people from other key departments are willing to sit down and try to talk …

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