Video Marketing

Top 5 Reasons Why Your Videos Are Not Performing Well

There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine). […]

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10 Insider Tips to Successful Video Marketing

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Hope, can you tell us a little bit more about yourself and Lemonlight Media? Hope Horner: Thanks so much for having me, Nathan. I’m really glad to be here today. My name is Hope Horner, and I’m

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How to Avoid Orphan Video Content With Effective Market Activation

It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in the process. This is perhaps one of the most misleading premises in

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Memorable Cartoon Advertising Characters We Love

coffeebeanworks / Pixabay Welcome to this the first in our series of video marketing campaign retrospectives. Across this series, we will be taking a look back at some classic video adverts and advertising campaigns. From the early days of the television commercial through to modern multi-channeled digital campaigns, we’ll be looking at what makes a

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5 Social Media Videos to Boost Your Social Engagement Today

Our generation is watching a ton of social media videos. Facebook and Snapchat have both surpassed 8 billion daily video views. And YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. Needless to say, your (potential) customers are one of them. That’s why we’ve teamed up with Wistia for an exclusive joint

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7 Ways Video Helps Inbound Marketing

Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is

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How to Market Your Business With Online Video (It’s Easier Than You Think)

Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to

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