One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its […]
Three fundamental factors in the production of link-building content Read More »
Hubspot found that 80% of marketing professionals lean on visual content in their social media marketing. It makes enormous good sense to assert that social media marketing is moving towards a direction where image and video content shall play pivotal roles. Traditionally, content marketing has performed three roles: Factually accurate content informs users Stand-out content
Visual content creation tools for stunning social media campaigns Read More »
Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.” Social Media Examiner’s 2018 Industry Report shows that 80
Four visual design cues ecommerce marketers should use in 2019 Read More »
Visuals are content marketing sugar. Marketers call visuals eye-candy for a reason! You add sugar to your coffee makes it taste better—right? Similarly adding images and/or video to each piece of content will sweeten it for your audience. As a result, your visually studded content marketing will be easier to consume resulting in more attention
Visual Content Challenges: Missing Out On Marketing Success? Read More »
In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with
Why site speed is as important as ever on the visual web Read More »
Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and
