Visual search

42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social …

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How powerful is visual content in a marketing strategy?

Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if …

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Five reasons merchandisers should add visual recommendations to their strategy – Econsultancy

Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners. This means that more than half of us recognise, absorb and retain information better if it’s conveyed through a picture or video rather than text. Perhaps this helps to …

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New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which …

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5 ways e-commerce brands can leverage the growing demand for visual search

Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a “favourite” among avid shoppers. According to Pinterest  – a platform where an estimated …

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What will the SERP of tomorrow look like? Four changes to prepare for today

Over the last several years, we’ve seen the typical search engine results page (SERP) change a great deal. It was once primarily a list of blue links. To that, we’ve seen direct answers added — sometimes replacing a list of links entirely. We’ve seen video answers added, we’ve seen the advent of the local pack, …

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TechSEO Boost: Machine Learning for SEOs

This year’s TechSEO Boost, an event dedicated to technical SEO and hosted by Catalyst, took place on November 29 in Boston. Billed as the conference “for developers and advanced SEO specialists,” TechSEO Boost built on the success of the inaugural event in 2017 with a day of enlightening, challenging talks from the sharpest minds in …

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The future of visual search: smart glasses, AR and retail opportunity

What might search be like in 20 years’ time? This was the question I was called upon to contemplate for a recent Google Performance Firestarters event, ‘Twenty years on: The present and future of search’. Together with three other speakers, I was invited to give a presentation about the possibilities for the future of search, …

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Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy …

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