We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy […]
In the last few years, images have begun to change the way we search online. An increasing number of people are using visual search – the process of using an image as a search term (instead of keywords) to find out more information, or to discover similar images. Despite the fact that visual search has
On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include:
Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for
Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool Read More »
Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that’s expected to complete with Google Lens. Visual Search is a new AI-powered search function that builds on the Intelligent Search feature that Bing rolled out in December of last year. The feature
Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens Read More »
We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it
Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality
In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android.
Will ASOS’ visual search tool revolutionize the retail industry? Read More »
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was
Pinterest Lens one year on: Where is Pinterest’s visual search tool now? Read More »
