voice advertising

Amazon Sold ‘Million’ of Alexa Devices Over the Holidays, Brands Will Need to Focus More on Voice Advertising in 2018

The recent holiday was a happy one for Amazon, if the company’s latest report is anything to go by. The eCommerce giant alleges that “tens of millions of Alexa-enabled devices” were sold worldwide during the 2017 holiday season, making it a breakout year for the voice-activated digital assistant. Alexa Ruled the Holidays The Amazon report …

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