Web analytics strategy

The top 10 strategies to turn data into actionable analytics

Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. This report, Broken Links: Why analytics investments …

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analytics

How Analytics Can Improve Customer Engagement

Use tools that predict conversations before they happen — then leverage the information to create meaningful conversations It’s becoming clear that the future of marketing will be built around conversations. Technology, after all, has made everything somewhat social. But with the all-powerful consumer controlling conversations, how do brands get a word in edgewise? The answer …

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