Web Monitoring

6 Reasons Why Financial Institutions Need Media Monitoring

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

6 Reasons Why Financial Institutions Need Media Monitoring Read More »

4 Things You Need to Know That Went Down at the 2019 Oscars

This past Sunday marked the the 91st Academy Awards Ceremony in Beverly Hills. And you know what this means… We monitored 859 071 online conversations including the terms “#Oscars”, @TheAcademy or #91stAcademyAwards. Focusing on hashtags and one Twitter handle, we are aware that we did not catch all the conversations about the event. But we sure …

4 Things You Need to Know That Went Down at the 2019 Oscars Read More »

6 Ways Your Company Can Avoid an Online Crisis

A social media crisis can sneak up on you, without any warning. Between 2012 and 2013, 70 percent of European communications professionals experienced one or more online crises, according to a study published in the Public Relations Review. There are signs though, that clue you in if you’re about face an online crisis. This includes if you’ve been …

6 Ways Your Company Can Avoid an Online Crisis Read More »

5 Types of Keywords Every Company Needs to Track

From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s working? Most marketers know by now that measuring brand awareness begins with monitoring what people are saying about your brand. This involves tracking the keywords used in …

5 Types of Keywords Every Company Needs to Track Read More »

5 Easy Steps to Start Getting Better Online Reviews

It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But …

5 Easy Steps to Start Getting Better Online Reviews Read More »

leverage online reviews small

4 Effective Ways to Leverage Online Reviews for Your Business

Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google search or even social media networks like Facebook. If you’re new to …

4 Effective Ways to Leverage Online Reviews for Your Business Read More »