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Link Building 101: How to Capture Broken Links for SEO

Ahrefs, backlink, broken link, dead links, Email Hunter, Link Building, SEO, web pages, Webmaster /

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. But ever since Google’s Penguin update, fewer and fewer opportunities […]

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The Marketer’s Guide to Identifying & Fixing Google Index Bloat

bounce rate, canonical tag, crawl budget, Deep Crawl, Duplicate Content, engagement metrics, Gary Illyes, Google Analytics, Google Penalty, Google Search Console, Google updates, hreflang tags, index bloat, Indexable Pages, indexation, indexation issue, landing page, marketer, noindex follow tags, Panda, Phantom, quality content, ranking, Screaming Frog, search engine index, SEO, SEO BLOG, URL, URL parameters, URL profiler, web pages, Website Traffic / / 31 Comments

Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly important components of ranking well in Google. While you may not need to recover from an explicit Google penalty, if a lot of your web

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