Web personalisation

The new era of personalized marketing is here. Are you ready to adapt?

Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service …

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Push notifications for user re-engagement: 8 dos and don’ts

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in …

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Majority of consumers will only engage with personalized marketing messages

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from …

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The best examples of essential personalizations

Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes to implementing full-scale personalization campaigns. We also discussed how the solution to the problem was …

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Why starting with web personalisation essentials will still elevate your business above the competition

Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that …

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Five reasons your business is not ready for website personalization

Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization can be and knowing that it will, in time, become a necessity, rather than luxury, …

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Key features putting e-commerce personalization at the top of the retail agenda

Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected they are also becoming more …

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Why B2B businesses need to personalize their websites

Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came to reaching their company’s objectives than unpersonalized content. But personalization for B2Bs has not been …

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The Growing Demands Of The Online Visitor and converting customers

The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for …

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What are the biggest challenges when it comes to personalization?

Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization When it comes to customer experience (UX), personalization is an important part of increasing engagement. Using data to inform content and digital ads can aid in the creation of experiences that are highly relevant, as well as different from …

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