Web personalisation

The new era of personalized marketing is here. Are you ready to adapt?

Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service …

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Push notifications for user re-engagement: 8 dos and don’ts

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in …

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Majority of consumers will only engage with personalized marketing messages

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from …

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The best examples of essential personalizations

Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes to implementing full-scale personalization campaigns. We also discussed how the solution to the problem was …

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Why starting with web personalisation essentials will still elevate your business above the competition

Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that …

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Five reasons your business is not ready for website personalization

Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization can be and knowing that it will, in time, become a necessity, rather than luxury, …

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