Web personalisation

What are the biggest challenges when it comes to personalization?

Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization When it comes to customer experience (UX), personalization is an important part of increasing engagement. Using data to inform content and digital ads can aid in the creation of experiences that are highly relevant, as well as different from […]

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7 strategies to increase your online revenue using ecommerce personalization

Implementing the following 7 strategies for ecommerce personalization can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding it difficult to overcome certain pain points when trying to improve their online customer experience.

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Best practice on which areas of your website to personalize and why

A quick look at the ways personalization should be implemented into your website Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for online retailers. We have not seen personalization be adopted by many of the non-retail web

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How personalization supports customer lifecycle marketing

Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of omnichannel touchpoints across paid, owned, and earned media, both online and offline. Although some visitors

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What is Customer Lifecycle Marketing? Smart Insights

Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire

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