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Marketing Smarts: Unleashing Creativity One Team at a Time : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. “You can’t have a …

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Social Media – What Is the Secret to Social Media Success? LoveTheCool’s Michelle McCormack [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Back in 2010, this week’s guest on Marketing Smarts, Michelle McCormack, read an article on TechCrunch about the astonishing success Tiffany Philippou had had starting a Facebook group called “Secret London,” which had collected 182,000 fans after two weeks. So …

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The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When we talk about marketing to women, we often assume that all women are mothers,” Melanie Notkin told me during this week’s episode of Marketing Smarts. In fact, she said, 47% of women age 44 or younger are childless.  We’ve …

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Marketing Strategy – Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Baratunde Thurston, former Director of Digital at The Onion and author of How to Be Black will be the opening keynote speaker at our B2B Forum in October (register before August 8 and save $300!). He will be talking about …

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Market Research – Did You See That? EyeTrackShop’s Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scientists have long tracked eye movement to help us understand how we read and how we perceive and interpret images, as well as the complex relationship between seeing and cognition more generally. More recently, sophisticated eye tracking technology has helped …

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How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his approach to content creation, as well as the tools he used to build his blog audience, …

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