website traffic analysis

Converting custom: Using analytics to optimize sales funnels

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as “conversion funnel”, can sound much like self-important corporate jargon – an affectation that makes the process of selling products seem like brain surgery. …

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Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am …

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How to conduct a branded search audit

Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is …

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How to speed up SEO analysis: API advantages for SEO experts

Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization processes, experts use special tools and software. But it’s not always sufficient when analyzing the …

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