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It’s time we rethink how we measure influencers for SEO

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for …

It’s time we rethink how we measure influencers for SEO Read More »

Why we should stop using DA to measure influencers

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for SEO, …

Why we should stop using DA to measure influencers Read More »