A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for […]
What is a Loss Leader and Should Your Small Business Use One? Read More »
Urban farming includes a wide array of food-producing projects and activities. And with the recent resurgence of farming in and around cities, people have been reconnecting to agriculture by growing food themselves and visiting farmer’s markets. This fast-growing phenomenon has the potential to nourish communities and create economic opportunities. Urban farming is popular for several
I spent this week at Dreamforce. Salesforce created this as its huge annual event in San Francisco. And, as usual, the event featured non-stop activity. Attendees discover so many things to see. They also find so many people to meet. I found it impossible to get to everything and everyone. But the event offered a
A Digital Evangelist is about Listening, Learning, Sharing and Storytelling Read More »
With the economy booming and unemployment falling companies are now having to deal with shortages in quality employees. This has spurned a phenomenon called “ghosting” in the workplace. What is Ghosting? Broadly speaking ghosting is defined as the abrupt ending of a relationship by ceasing all communications without explanation. The moniker gets its roots from
What is Ghosting and How Can Small Tech Companies Avoid It? Read More »
In our ‘always on’ digital world, your consumers are constantly watching you. If you don’t want to lose consumers in the event of any crisis, you should always properly respond to the crisis. According to the 2019 Crisis Impact Report by Crisp, 90% of consumers say they are likely to shop with a brand that
90% of Consumers Shop with Companies That Respond Well in a Crisis Read More »
Recent research shows SMBs need to be aware of how white label and private label products perform in the marketplace. Small Business Trends contacted some experts to find out the differences between them. White Label vs. Private Label Brian Cairns is the CEO of ProStrategix Consulting in New York. He explained it this way. Distinctions
White Label vs Private Label Products – What’s the Difference? Read More »
It’s the 21st century. Businesses are moving online and with terabytes of data. According to a study, the big four companies Microsoft, Google, Amazon, and Facebook store 1,200 petabytes between them, which is equivalent to 1.2 million terabytes, where one terabyte is 1,000 gigabytes. The huge amount of data has made cyber attacks an imminent
What is Malware and How Can It Hurt your Small Business? Read More »
Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it were transferred back to Instagram’s in-app direct messaging feature. Now, a
What Instagram’s Direct Messaging App Threads Means for Business Read More »
The launch of Shutterstock’s Smart Brief addresses the growing visual demands of today’s digital ecosystem. But with more marketing channels available to businesses, creating the right content to represent your brand is critically important. Smart Brief looks to simplify and expedite the process of developing your creative brief so creators can get started with your
Shutterstock Custom Speeds Up the Process with New Creative Brief Tool Read More »
A creative brief is an essential document for businesses and agencies that work on any creative projects. It is used to describe every aspect of a creative campaign or project so that the people working on it know exactly what is expected. Creative briefs can be put together by the a client requesting a creative
What is a Creative Brief? 15 Places to Find Examples Read More »
