What do you picture when you think of a great business leader, You might use words like “bold,” “strong personality,” “charisma,” “self-confidence” and “visionary genius.” Business leaders are often seen in the spotlight and talking to the news cameras. They stand out in front, driving the agenda in a highly public and visible way. You […]
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As the name suggests, a wantrepreneur aspires to own their own business and become an entrepreneur. A wantrepreneur doesn’t hold back in talking about their great business idea. Though the bragging often doesn’t turn into action. And the wantrepreneur can tend keep on talking about their business idea forever! Traits of a Wantrepreneur Some of
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We’re living in a visual age. As a result, the way retailers merchandise their store can have a big effect on sales. Keep reading to learn more about retail merchandising and get tips for effectively merchandising your store. What Is Retail Merchandising? Merchandising refers to the way you display products in your store. For example,
What is Retail Merchandising and Why does It Matter? Read More »
There are thousands of thousands of chambers of commerce in communities throughout the U.S. There’s a good chance that your local community has one. And your state and/or industry almost certainly has one as well. If you haven’t joined a chamber of commerce organization, you might not understand all of the different benefits that these groups
What is a Local Chamber of Commerce and Should You Join One? Read More »
The leadership revolution is not being led by traditional alpha males and females who dominate everything they do. As a result, the new leaders are more democratic, vulnerable, emotional and embrace diversity. On the Small Business Radio Show this week I spoke with Jeffrey Hull, Ph.D. Hull is a clinical instructor in psychology at Harvard
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Holistic marketing refers to a marketing strategy that considers the whole of a business. And all the different marketing channels as a system. Under a this approach, a business with different departments comes together. As a result, departments collaborate in interconnected marketing activities. Holistic marketing creates a united and positive business image. So it encourages
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A lead magnet is an offer in exchange for a prospect’s email address or other contact information. Common examples are eBooks and white papers. Small Business Trends contacted several experts to get their takes on the best lead magnet practices for SMBs. How a Lead Magnet Works Call to Action There’s a path to follow
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A side hustle is essentially a way of making money outside of a regular job or running your own business. They allow you to earn an additional income with the freedom and flexibility to be your own boss and pursue your passions. Embarking on one can also be a good way for small business owners
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Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets Here’s what you need to know about how these people can benefit your small business.
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Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for
What is Experiential Marketing and How Can it Benefit my Small Business? Read More »
