You can read this sentence. The sentence is short, it uses simple words, and the subject is toward the beginning. These three components make any sentence extremely easy to read. I know this is a simple example, and I don’t mean to insult your intelligence. But here’s the deal: Readability is essential to writing clear, […]
Write Like Your Readers Are The Laziest People on Earth Read More »
Imagine you’re sitting in a lounge chair on the beach, staring out over the glittering sea, the ocean breeze ruffling your hair, listening to the slow, steady rhythm of the waves. It’s peaceful. Perfect for thinking. And so you do, scribbling down your thoughts with one hand and drinking a martini with the other. You’re
How to Become a Freelance Writer and Get Paid $200 Read More »
There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers. They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose. Not only is there a
7 Editing Tips That’ll Make You a Better Writer (with Examples!) Read More »
To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors. Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not. Why? Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not
B2B Marketing Books: MarketingProfs B2B Forum Authors Read More »
In the sea of content, competing for the attention of your audience, your blog needs to sizzle with personality in order to stand out and make a lasting impression. Remember even if you offer the best suggestions and advice when delivered badly, is not going to make the slightest of an impression. When a reader first
3 Rewarding Benefits for Bloggers to Consider Joining An Honor Society Read More »
Looking for ideas for your next blog post? You should try writing a product comparison post. It’s basically just an article where you compare two (or more) popular products against each other. And it works like a charm in virtually every field. Are you a travel blogger? You could compare hotel chains, airline credit cards,
3 Reasons Why You Should Write Product Comparison Posts Read More »
[Ethel] Hey, where are you working these days? [Me] I work for a Digital B2B Content Agency. Their eyes glaze over. A glint of fear creeps in. [Ethel] It must be one of these internet jobs. I’m not going to understand the next few words out of his mouth. This is the standard reaction I
Explaining ‘content’ to my Aunt Ethel* Read More »
Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far
27 Techniques to Overcome It Forever • Smart Blogger Read More »
So I bummed this book from a neighbor. It’s a book on classic English rhetoric. Or verbal style. She initially pulled it off her shelf to show me because of the name of the author: Ward Farnsworth. Not an exact rendering of my last name (it’s Farnworth, no “s”). And that’s not pretentious posturing on my
12 Literary Devices to Give Your Web Writing Irresistible Style Read More »
Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind
8 Powerful Email Copywriting Techniques Read More »
