We will be contrasting the differences between Ceridian HCM Holding Inc. (NYSE:CDAY) and Bridgeline Digital Inc. (NASDAQ:BLIN) as far as risk, analyst recommendations, profitability, dividends, institutional ownership, earnings and valuation are concerned. The two businesses are rivals in the Application Software industry.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ceridian HCM Holding Inc. | 746.40M | 9.14 | 45.30M | -0.34 | 0.00 |
| Bridgeline Digital Inc. | 11.97M | 0.28 | 12.06M | -2.11 | 0.00 |
Table 1 demonstrates Ceridian HCM Holding Inc. and Bridgeline Digital Inc.’s top-line revenue, earnings per share and valuation.
Profitability
Table 2 provides us the return on equity, net margins and return on assets of both companies.
| Net Margins | Return on Equity | Return on Assets | |
| Ceridian HCM Holding Inc. | -6.07% | 0% | 0% |
| Bridgeline Digital Inc. | -100.75% | -200.3% | -98.7% |
Liquidity
Ceridian HCM Holding Inc.’s Current Ratio and Quick Ratio are 1 and 1 respectively. The Current Ratio and Quick Ratio of its competitor Bridgeline Digital Inc. are 1.7 and 1.7 respectively. Bridgeline Digital Inc. therefore has a better chance of paying off short and long-term obligations compared to Ceridian HCM Holding Inc.
Insider & Institutional Ownership
Ceridian HCM Holding Inc. and Bridgeline Digital Inc. has shares held by institutional investors as follows: 81.9% and 18.2%. Insiders held 0.1% of Ceridian HCM Holding Inc. shares. Comparatively, 7.48% are Bridgeline Digital Inc.’s share held by insiders.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Ceridian HCM Holding Inc. | -2.09% | 15.7% | 19.95% | 24.52% | 0% | 38.24% |
| Bridgeline Digital Inc. | 0% | -12.62% | -34.34% | -74.19% | -87.51% | -0.52% |
For the past year Ceridian HCM Holding Inc. has 38.24% stronger performance while Bridgeline Digital Inc. has -0.52% weaker performance.
Summary
Ceridian HCM Holding Inc. beats Bridgeline Digital Inc. on 8 of the 10 factors.
Ceridian HCM Holding Inc. operates as a human capital management (HCM) software company worldwide. The company offers Dayforce, a cloud HCM platform that address various areas of HCM, including human resources (HR), payroll, benefits, workforce management, and talent management functionality. It also provides Powerpay, a cloud platform, which offers scalable and straightforward payroll and HR solutions; Bureau solutions for payroll and payroll-related services; and LifeWorks, an employee engagement platform that delivers employee assistance programs, social recognition, perks and discounts, a private social network, employee and corporate wellness programs, and employee engagement analytics. The company was incorporated in 2013 and is headquartered in Minneapolis, Minnesota. Ceridian HCM Holding Inc. is a subsidiary of Ceridian Holding LLC.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
