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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode.

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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all.

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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental.

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There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but.

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Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

“How do we shorten the space between a signal that we get, say in behavioral data that we see.

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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at.

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing.

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