Google processes over 40,000 search queries every second. If you want your drug rehab center to appear on search engines like Google, you’re going to need a strong digital marketing strategy, first.
Unfortunately, many drug rehab centers neglect to update their marketing strategy this year. If you’re not keeping up with the latest trends, you could fall behind. That could cause you to miss out on attracting potential patients to your clinic.
Here are the five common digital marketing mistakes drug rehab centers make.
By avoiding these mistakes, you can reach more patients and attract more patients to your rehabilitation treatment center. Get started by dodging these five mistakes!
1. Neglecting to Research Your Audience
Before you can develop an effective digital marketing strategy, you need to learn more about your target audience.
Who is your ideal patient? What problems are they facing? What keywords do they search on Google?
The more you know about your target audience, the more likely you’ll create content that will attract their attention. Then, you can direct them to your website where they can fill out a form, giving you the chance to gather leads.
2. Forgetting SEO
Search engine optimization (SEO) helps your website appear in front of people as they search for your services online.
If you plan on using SEO, don’t forget to update your website. The best rehab centers have an easy-to-use, modern website. Your website will market your rehab center even when you can’t answer your phone.
An old website, on the other hand, could impact your SEO success.
Make sure your site is fast, secure, and mobile-optimized. Google searches for these qualities when it determines rankings. By updating your site, you can boost your ranking and meet more patients.
You can find more good tips for drug rehab SEO here.
3. The Lack of Content Marketing
For a successful SEO strategy, you’ll need relevant, unique content. Create blog posts using the research you conducted about your audience.
Experiment with different forms of content, too!
For example, adding a video to your emails could boost clickthrough rates by 200 to 300%. Adding a video to a landing page can also increase conversion rates by 80%.
As you try different forms of content, see what your target audience enjoys most.
Once you start creating content, don’t forget to market it. Many drug rehab centers make the mistake of neglecting to share their content. Post your blogs, videos, and images on social media or use PR resources to reach a broader audience.
4. Failing to Communicate Value
What makes your rehabilitation treatment center better than the rest? Some drug rehab centers fail to market their value.
Let people know why they should choose you. Focusing on your unique value will set you apart from competitors.
5. Not Tracking Results
Finally, make sure you’re tracking your results. Look at your different campaigns to determine what’s working. Then, you can make informed decisions to improve your campaigns.
Avoid These Common Digital Marketing Mistakes Drug Rehab Centers Make
Don’t repeat the mistakes other drug rehab centers make. Instead, use this guide to start improving your digital marketing strategy today!
Check our latest Internet posts for more tips.