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Both Ideanomics Inc. (NASDAQ:IDEX) and Bridgeline Digital Inc. (NASDAQ:BLIN) compete on a level playing field in the Application Software industry. We will evaluate their performance with regards to institutional ownership, profitability, risk, dividends, analyst recommendations, earnings and valuation.

Earnings and Valuation

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ideanomics Inc.218.75M0.653.78M-0.350.00
Bridgeline Digital Inc.10.46M0.3023.90M-2.110.00

Table 1 highlights Ideanomics Inc. and Bridgeline Digital Inc.’s top-line revenue, earnings per share and valuation.


Table 2 provides us Ideanomics Inc. and Bridgeline Digital Inc.’s return on equity, return on assets and net margins.

Net MarginsReturn on EquityReturn on Assets
Ideanomics Inc.-1.73%-70.4%-18.7%
Bridgeline Digital Inc.-228.49%-200.3%-98.7%

Risk & Volatility

Ideanomics Inc.’s current beta is 2.04 and it happens to be 104.00% more volatile than Standard and Poor’s 500. Bridgeline Digital Inc. has a 1.65 beta and it is 65.00% more volatile than Standard and Poor’s 500.


The Current Ratio and a Quick Ratio of Ideanomics Inc. are 1.3 and 1.3. Competitively, Bridgeline Digital Inc. has 1.7 and 1.7 for Current and Quick Ratio. Bridgeline Digital Inc.’s better ability to pay short and long-term obligations than Ideanomics Inc.

Insider & Institutional Ownership

Roughly 1.8% of Ideanomics Inc. shares are held by institutional investors while 18.2% of Bridgeline Digital Inc. are owned by institutional investors. About 88.52% of Ideanomics Inc.’s share are held by insiders. On the other hand, insiders held about 7.48% of Bridgeline Digital Inc.’s shares.


In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
Ideanomics Inc.-2.13%53.33%1.66%-54.46%26.03%53.74%
Bridgeline Digital Inc.0%-12.62%-34.34%-74.19%-87.51%-0.52%

For the past year Ideanomics Inc. has 53.74% stronger performance while Bridgeline Digital Inc. has -0.52% weaker performance.


On 9 of the 10 factors Ideanomics Inc. beats Bridgeline Digital Inc.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

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