Comparison of HubSpot Inc. (HUBS) and Workiva Inc. (NYSE:WK)

HubSpot Inc. (NYSE:HUBS) and Workiva Inc. (NYSE:WK) are two firms in the Application Software that compete against each other. Below is a comparison of their risk, analyst recommendations, profitability, institutional ownership, dividends, earnings and valuation.

Earnings and Valuation

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot Inc.512.98M13.4063.83M-1.660.00
Workiva Inc.244.34M8.8150.07M-1.150.00

Table 1 shows the top-line revenue, earnings per share and valuation for HubSpot Inc. and Workiva Inc.


Table 2 provides us the return on assets, net margins and return on equity of both companies.

Net MarginsReturn on EquityReturn on Assets
HubSpot Inc.-12.44%-27.7%-8.2%
Workiva Inc.-20.49%409.5%-25.3%

Volatility & Risk

A 1.91 beta indicates that HubSpot Inc. is 91.00% more volatile compared to S&P 500. Competitively, Workiva Inc. is 12.00% more volatile than S&P 500, because of the 1.12 beta.


3 and 3 are the respective Current Ratio and a Quick Ratio of HubSpot Inc. Its rival Workiva Inc.’s Current and Quick Ratios are 0.9 and 0.9 respectively. HubSpot Inc. has a better chance of clearing its pay short and long-term debts than Workiva Inc.

Analyst Ratings

HubSpot Inc. and Workiva Inc. Ratings and Recommendations are available in the next table.

Sell RatingsHold RatingsBuy RatingsRating Score
HubSpot Inc.0442.50
Workiva Inc.1022.67

HubSpot Inc.’s upside potential is 3.13% at a $172.14 average price target. Workiva Inc. on the other hand boasts of a $44.33 average price target and a -8.73% potential downside. The results provided earlier shows that HubSpot Inc. appears more favorable than Workiva Inc., based on analyst opinion.

Institutional & Insider Ownership

HubSpot Inc. and Workiva Inc. has shares held by institutional investors as follows: 95.7% and 66.1%. Insiders held 6.2% of HubSpot Inc. shares. Comparatively, insiders own roughly 5.2% of Workiva Inc.’s shares.


Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
HubSpot Inc.-3.56%3.59%25.52%14.76%46.22%30.43%
Workiva Inc.0.85%16.61%34.67%37.05%114.3%36.14%

For the past year HubSpot Inc.’s stock price has smaller growth than Workiva Inc.


HubSpot Inc. beats on 7 of the 12 factors Workiva Inc.

HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.

Workiva Inc. provides cloud solutions for enterprises to improve productivity, accountability, and insight into business data in the United States and internationally. It offers solutions for finance and accounting, audit and internal controls, risk and compliance, and operations markets. The company provides Wdesk, a collaborative work management platform to collect, link, report, and analyze the business data, as well as to create, review, and publish data-linked documents and reports. Its proprietary, word processing, spreadsheet, and presentation applications are integrated and built a data management engine that allows work anytime from anywhere with an Internet connection. The company serves organizations, including Fortune 500 companies. Workiva Inc. has a strategic partnership with EisnerAmper LLP to streamline companyÂ’s documents, as well as implement and assess internal controls over financial reporting as required under the Sarbanes-Oxley Act. The company was founded in 2008 and is headquartered in Ames, Iowa.

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