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If you find yourself stranded in the desert with nothing but an endless supply of chips, you’re going to die within a week.

The same thing could happen to you if you had nothing but water to live on–it would take longer but be just as fatal. Hunger and thirst are similar, easily confused but very different.

Our culture of corporate consumption tries to persuade us that being hungry is all we need. Hungry to earn more, buy more, save more, spend more. It celebrates the hustler who doesn’t know how to stop, asserting that this person is getting all the fancy prizes because they’re contributing so much. Status is awarded to the unsated hungry person.

But they might still be thirsty. Thirsty for meaning and connection. Thirsty for the satisfaction of creating beauty. More hustle won’t satisfy those needs.





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