This is therefore a comparing of the institutional ownership, earnings and valuation, profitability, risk, dividends, analyst recommendations in Gridsum Holding Inc. (NASDAQ:GSUM) and Creative Realities Inc. (NASDAQ:CREX). The two are both Application Software companies that compete with one another.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.60 | 0.00 |
| Creative Realities Inc. | 21.38M | 0.67 | 5.42M | -2.03 | 0.00 |
Table 1 shows the gross revenue, earnings per share (EPS) and valuation for Gridsum Holding Inc. and Creative Realities Inc.
Profitability
Table 2 shows us the return on equity, net margins and return on assets of both companies.
| Net Margins | Return on Equity | Return on Assets | |
| Gridsum Holding Inc. | 0.00% | -57.2% | -24.6% |
| Creative Realities Inc. | -25.35% | -177.2% | -20.4% |
Liquidity
Gridsum Holding Inc.’s Current Ratio and Quick Ratio are 2 and 2 respectively. The Current Ratio and Quick Ratio of its competitor Creative Realities Inc. are 0.7 and 0.6 respectively. Gridsum Holding Inc. therefore has a better chance of paying off short and long-term obligations compared to Creative Realities Inc.
Institutional and Insider Ownership
Institutional investors held 40.9% of Gridsum Holding Inc. shares and 64.1% of Creative Realities Inc. shares. Insiders held roughly 5.3% of Gridsum Holding Inc.’s shares. On the other hand, insiders held about 22.8% of Creative Realities Inc.’s shares.
Performance
In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Gridsum Holding Inc. | 1.29% | 79.09% | -6.86% | -33.22% | -61.6% | 76.68% |
| Creative Realities Inc. | -7.81% | 0.2% | -20.51% | -61.55% | -74.17% | 8.77% |
For the past year Gridsum Holding Inc.’s stock price has bigger growth than Creative Realities Inc.
Summary
Gridsum Holding Inc. beats on 6 of the 9 factors Creative Realities Inc.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, luxury and other individual retail brands, digital out-of-home companies, advertising networks, outdoor clients, enterprises, and other organizations in the United States and Canada. The companyÂ’s technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides consulting, experience design, content development and production, software development, engineering, implementation, and field services; software licenses; and maintenance and support services related to its software, managed systems, and solutions. The company sells its solutions to the hospitality, branded retail, automotive, food service, and retail healthcare industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.