Toby Clark is Director of EMEA Research, and is responsible for many Mintel report series, tracking consumer sentiment and top-level spending intentions in the UK.
In this new video we examine how to use the experience of Chinese consumers to help us navigate a way through Europe’s COVID-19 crisis. By speaking to Mintel’s research experts based in China, we analyse the key learning points we can take from there and see how they can be applied to European countries and help predict what course consumers here will take.
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