There are more than 320 million domain names on the internet. How can you stand out in such a large crowd?
You’re faced with the decision about how to choose a domain name for your company website. It’s a really difficult choice.
That’s why we’ve put together this brief guide to give you the 5 simple tips which can help you to create a domain name which magnetizes customers to your website. Let’s go!
The best domain names are short and simple.
You need to allow your customers to be able to type your domain name without any confusions.
You should avoid the use of slang and colloquialisms, such as “u” instead of you and “2” instead of “to.”
Also, don’t use words with could be spelled numerous ways correctly. For example, “advisor” or “adviser.”
It’s also best to keep your domain name as short as possible. You don’t your audience typing an essay to find your website.
This way you make it easy for your audience to find your website. You can learn more about your domain name on this website.
Always include keywords related to your industry or sector. Your domain name should refer to your services.
For example, if your company name is “Red Paint” and you’re a painter and decorator. Your domain name could be: redpaintdectorator.com
This helps your audience identify your services. But it’s also good for your search engine optimization (SEO) strategy.
You can also consider including your location in your domain name. This can be your state, region or city.
For example, take the example of “Red Paint.” If the company was based in New York, it could be called: redpaintnewyork.com.
If your customer base is located in a specific location, then this can boost your visibility among this group.
You should also know that hyphens and numbers should be avoided. People don’t know whether your company name includes the number or the word.
For example, if your domain name was redpaintone.com, people may think you’re called redpaint1.com.
It’s also common for people to mistake a dash for a hyphen. It’s best just to avoid these altogether.
It’s good to carry out research and consider carefully what your domain name is going to be. Once you choose one, you can’t go back!
But, don’t take too long to decide.
As the internet continues to expand, domain names are being bought up all the time. You need to hurry to get the domain name which works for your company.
The good news is that you can still find affordable domain names for sale. The bad news is that they’re selling out fast.
Struggling to decide on your domain name?
Now you know the 5 simple tips to create a domain name for your company website.
However, there is much more to know about website design and management. If you want to discover more, check out our blog for more advice and information.