Are you a blogger, content creator, or an industry expert? If you consider yourself any of these, you may have what it takes to start teaching others how to accomplish more through your own expertise and personal training. Thanks to the power of the internet and online training courses, this is now easier than ever.
Before we dive into how you can start creating online courses and influencing others around the world, we must first cover what type of value you can provide to others and why you should consider yourself an expert, even if you think you aren’t.
First of all, if you are already a content creator or getting paid for whatever it is you do, you likely already know more than a lot of people out there. With this in mind, millions of people are searching through Google daily to learn how to accomplish new skills, advance their careers and find experts and online courses they can start learning from.
When it comes to creating an online course of your own, you have a few different options. Below I briefly describe each of these and how you can get started with each.
- Start a blog and build a platform of your own. This is one of the best ways to establish yourself as an expert, while also having a platform of your own where your audience can find you. With this in place, you can launch an online course through a free or paid membership area on your site. This is quite easy to accomplish through the use of premium WordPress membership plugins.
- Launch a course through online learning sites. With millions of people searching for online training and courses, there are several marketplaces that provide access to hundreds of thousands of training courses from thousands of experts and professionals around the world. One of the most successful sites for online training courses is Udemy. To go live with a course of your own on their site, all you need to do is create a free account and upload your content. You can give your course away for free or participate in their rev-share program.
- For higher priced training courses and materials, experts and professionals can create an online training course of their own through their site, a membership area or simply providing their customers with full access to documents, videos, and other training material. What makes this process different from the two options above, is the selling process, which should be done through live webinars. This applies mostly to online courses and training material that sells for more than $499. Live webinars are a great way to increase conversions and sales for such online training, as it will allow for you to gain the trust of your audience while also giving them a limited time offer to act upon (for live webinar attendees only).
Online courses and selling your expertise is one of the best ways to not only bring your personal business and brand to that next level, it’s also a great way to create a revenue source that can start working for you 24/7.
To get started with this process, take a look at all of the content and services you may have offered in the past and see which have worked best. At this same time, think about how you could package such information together into a course or even create training videos of your best text content. Once this is all in place, you can start selling online courses and training material of your own.
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