Decoding Apple’s Touch Bar philosophy


Apple has made the Touch Bar introduced in 2016 with the MacBook Pro part of every Mac user’s experience this year, making it available to anyone using an iPad and Mac combination in Sidecar mode.

Why a Touch Bar?

While there are lots of ways the Touch Bar on Macs can benefit users, the strongest use cases tend to be highly focused: media playback; video scrubbing; whizzing through track time lines; and creating and exercising Automator scripts.

All the same, I think most Mac users spend most of their time ignoring Touch Bar. In part, this is because when you type, your fingers tend to occlude the view of the thing, which means any contextual short cuts that do appear are easy to miss.

In addition, in order to use a Touch Bar command, you must take your eyes away from the display, which can actually slow down your workflow. This is why I think most people see it as a bit of a gimmick.

Yet Apple keeps on pushing us to use it — the inclusion of the feature in Sidecar is a clear illustration of that.

There must be a reason. We usually find Apple has a rationale for doing what it does. Sometimes it takes time to see.

Copyright © 2019 IDG Communications, Inc.





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