PATCHOGUE, N.Y., Dec. 17, 2018 /PRNewswire/ — In order to help businesses optimize their customer outreach, digital marketing company, fishbat, shares 3 tips to improve your brand’s email marketing strategy.
Digital marketing continues to grow and adapt to changes in the online world, but while marketers continue to revise their research on best practices, there are certain mainstays that have proven to be effective. Email marketing is a low-cost avenue for brand promotion, and effective utilization of this tool is critical for a company to maximize their growth.
Included below are 3 tips to improve brand email marketing strategy in order to keep the company moving in the right direction.
Be Consistent. With email marketing, it can be difficult to arrive on a schedule that is effective while at the same time avoiding annoying customers with constant messages. It’s critical not to frustrate users with a constant stream of marketing, but well-crafted emails sent on a consistent basis can help take a brand to the next level. Due to the nature of email, it’s likely that many messages will go unopened, so striking a balance of consistent content without flooding customers’ inboxes is key to provide more opportunities for conversions.
Personalize For Customer Retention. There are a variety of ways that a company can move beyond generic emails and tailor content to better appeal to the individual customer. Options include something as simple as an email reminding users of items remaining in their carts, to hyper-local marketing that uses location data to create content that is immediately relevant to the customer. Email databases are often made up of current or past customers, so using the data that the company has in order to create effective marketing materials is the key to advancing the brand.
Take Advantage of A/B Testing. While there are a lot of different tips and tricks to optimize email marketing, finding the best setup for a specific brand is going to be a case of careful testing and trial and error. Once a company has a basic idea for an email strategy, changing things up and sending slightly different formats at different points, or to different segments of the audience, can be a great way to figure out what works and what doesn’t.
While there will always be room for improvement, a company can settle on an incredibly effective format through testing over an extended period of time.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]