Digital Marketing Manager
Reports to: VP, Destination Marketing & Communications Classification: Exempt $53,000-$70,000
Job Summary:
The Digital Media Manager, reports to the VP of MarCom. This position is responsible for managing the CMS and digital search advertising programs. Primary functions are to maintain, update and audit website and any web programs, and launch, manage and optimize paid search campaigns. This is a full-time position with no direct supervisory responsibility.
Expectations:
The Digital Marketing Manager is expected to take initiative, be a self-starter, analytical and detail oriented. They must maintain professionalism, be flexible and able to handle multiple tasks and changing priorities and remain composed under the pressure of deadlines. Must exhibit dependability and willingness to work as an integral member of the MarCom team.
Essential Functions:
Manage the CMS including web layout and design, SEO, development and production, work with developers and editors to ensure it meets the needs of the organization
Conduct content audits to identify gaps and redundancies in site content and optimize for search
Create and implement content schedules for team members to produce or update content. Support development and other projects as needed
Analyze data to learn how users interact with the site and optimize to improve performance
Analyze data to determine trends and best practices to positively impact lead generation
Launch, manage, and optimize paid search campaigns including creating, key word researching, testing, and optimizing ad copy for campaigns
Partner with external digital marketing agency, to ensure best practices, budget and ROAS targets are being met
Analyze campaign performance by channel and across channels. Ensure ongoing optimization of digital marketing channels and drive YoY growth and healthy ROI
Be able to work independently, come to conclusions, and make data-driven decisions that will make positive and significant impacts to the overall lead generation process and user experience
Provide weekly and monthly reporting on KPIs as well as creation of standard ad hoc reports to support the growing needs of the organization
Adhere to departmental budget and goals and propose budget recommendations to leadership
Act as a digital evangelist for the marketing team, helping educate company leadership on digital programs performance and best practices.
Support social media goals
Qualifications:
To be successful, you be a demonstrated self-starter who takes initiative, is extremely organized, exhibits excellent and consistent follow through, have a metrics-driven mindset, with critical thinking and problem-solving skills. A desire and interest in working and growing in the hospitality industry is preferred. It is required that you be personable and professional in communication style and demeanor, as well as exhibit a consistent positive attitude.
Bachelor’s Degree in Math, Economics, Business, Marketing, Information Technology, Computer Science, any other related field and four years’ experience in related field
Expertise in HTML, CSS and JavaScript. Intermediate knowledge of Google Analytics and Google/Bing search engine advertising building and optimizing lead generation campaigns among other analytical tools and platforms necessary for the effective performance of duties
Have excellent written and verbal communication skills with a strong attention to detail and a task-oriented mindset
Experience in CRM and CMS databases
Must have strong knowledge of SEO and SEM strategy, implementation and optimization
Comfortable with data retrieval, manipulation, analysis and insight generation
Solid understanding of programmatic, paid social and affiliate media trends
Web analytics and reporting: ability to read and create reports
Good organizational and time management skills
Must be able to speak, read, write and understand the primary language(s) used in the workplace
License Requirements:
Valid driver’s license with good driving record.