Digital Strategies that Enhance the Remote Patient Experience

Digital Strategies that Enhance the Remote Patient Experience

SEMrush

These days, providing remote healthcare is crucial to the safety of patients and health professionals alike. Even before COVID-19, technology had started to change the way patients were able to schedule appointments, order refills and engage with doctors. Today, many healthcare services have fast-tracked their adoption of technologies that enable them to provide remote patient services.

The need for telehealth services during the pandemic has shined a light on solutions that allow for “low touch” or remote patient care. These virtual tools keep healthy people out of hospitals and doctors’ offices and enable all kinds of remote services—services that will be valuable even in the new normal.

5 Strategies for Remote Patient Care

In a survey of physicians who’ve used telehealth, 77% said it contributes to a “more efficient use of time for doctor and patient,” among its other benefits. This could be why physician adoption of telehealth increased by 340% over the past several years and was projected to continue to grow significantly even before the pandemic.

Physicians who have used telehealth (via Amwell)

Does this mean you should invest in every type of telehealth technology? Absolutely not. Depending on your patient demographic and goals for telehealth, you may want to start out with introducing just one, maybe a few. To know for sure, consider the strategies below to see what’s worth the investment.

1. Online appointment scheduling 

If you can enable patients to make and reschedule appointments without ever having to contact your office, you can give your personnel more time to focus on the work that technology can’t do. In fact, with self-service scheduling, your patients have the flexibility of scheduling and modifying appointments 24 hours a day—not just during working hours.

Another benefit to patients being able to self-schedule is that they’re 50% less likely to be a no-show. Not to mention, 26% of appointments are scheduled for the same day or the next, filling up empty slots. This all means healthcare professionals can manage their days more efficiently and there’s less wasted time and resources.

“The best self-service scheduling solutions don’t just allow patients to make appointments online, they send immediate appointment confirmation notifications to the patient’s phone or email address.”

The best self-service scheduling solutions don’t just allow patients to make appointments online, they send immediate appointment confirmation notifications to the patient’s phone or email address. These messages include important appointment details and a link to cancel or modify the appointment, or add the it to Google Calendar (or a similar app).

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Like with nearly every other industry going digital, patients expect seamless mobile experiences when scheduling their appointments online. For example, many of our customers in the healthcare industry use mobile deep links in patient communications. These links make for a better mobile experience because they send patients to your mobile app instead of a web browser.

2. Online broadcasts and reminders

The actual appointment is only a part of what patients today consider when evaluating their healthcare providers. The entire experience should be positive, from beginning to end, which means you should think about the patient experience not as single touchpoints but full journeys.

“For one-to-many communications to be most effective, they need to be part of a larger strategy to enhance patient satisfaction and strengthen their loyalty to their healthcare provider.”

One way you can accomplish this is by sending one-to-many communications to patients in between their visits, via email or text. Some popular notices include reminders about flu shots, preventive care, office closures, new services and leaving online reviews. In fact, one healthcare communication platform found that these types of notifications increase patient collections by as much as 30%.

For one-to-many communications to be most effective, think about how they complement the patient experience. For example, you might ask patients to rank their satisfaction with their recent appointment, then follow up with those who gave high ratings to ask for an online review.

3. Remote consultations & appointments

Many people—even in today’s circumstances—will default to in-person appointments if they’re able. However, if they knew video conferencing could offer an even higher-quality experience, they might think differently.

This means healthcare providers need to remove the friction out of the video conferencing experience and prove that it can be equal, if not superior to an in-person appointment. One way you can achieve this is by being thoughtful about how you introduce video conferencing to patients.

Be clear about the value of remote visits. Here are some benefits to highlight in your communications about video appointments:

✔️ They’re convenient: You can take appointments from home
✔️ They’re versatile: You can be seen for a variety of health conditions
✔️ They’re safe: You avoid being exposed to sick patients
✔️ They’re accessible: You have access to physicians everywhere, not just those in close proximity to you

By doing this, you help reassure patients that they’re not receiving a lower quality service when they choose a virtual visit.

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4. Patient portals & mobile apps

Most healthcare providers have virtual patient portals and mobile apps to engage their patients. In fact, more than 90% of hospitals offer patient portal access, but most organizations see less than 25% patient adoption.

“Instead of saying it has an ‘appointment scheduler’ say, ‘You can make an appointment online 24/7 and avoid having to do it over the phone.’” 

One of the best ways to address low adoption is to market the benefits of your patient portal rather than its features. Instead of saying it has an “appointment scheduler” say, “You can make an appointment online 24/7 and avoid having to do it over the phone.” Instead of promoting a chat feature, say, “You can ask your physician questions and share updates straight from your phone.”

And finally, when your portal or app releases new features, be sure to let your patients know about them during their appointments, in appointment confirmations notices and in the portal itself. Always look for opportunities to continue to educate people on the benefits of using your online resources.

5. Two-way messaging

Introducing virtual patient services that will continue to be utilized in the new normal requires you to sprinkle in “delight” factors.

Two-way texting enables physicians and patients to engage with each other in a way that’s flexible and more discrete than a live call. Plus, beyond being another way to keep patients engaged, it can have significant benefits, including reducing patient churn and improving/increasing word of mouth and online reviews.

Some of our customers include short, trackable links in their messages to understand engagement with their patient communications. It’s also a seamless way to point patients to your mobile app or patient portal where they can take actions like scheduling a visit or learning more about your services.

Telehealth technologies are more than temporary solutions—they’re longterm investments. Regardless of how the new normal looks, we can expect services like remote consultations, two-way messaging and online appointment scheduling to become even more ingrained in our healthcare experiences. 

By implementing them now, you don’t just make ends meet during this pandemic—you get a head start on optimizing your remote patient experience in the new normal.

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