Rebecca McGrath

Disney+ European launch: will it succeed?



Rebecca is Mintel’s Senior Media Analyst, specialising in areas such as consumption of news, TV viewing habits and social media.

With most people having to stay at home because of COVID-19’s rapid spread, will they be increasingly turning to streaming services like Disney+, which launches in the UK and several European countries on the 24th March? This new video analyses if Disney can take on market leader Netflix, whether it can overcome ‘subscription fatigue’ and why original content is now even more vital.





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