When your phone isn’t ringing much and you have the best plumbing services to offer, you do feel let down. These plumbing needs are essential and are wanted everywhere both at home and in commercial places. It generates income when called for. But how? The plumbers need to generate leads which can attract customers. Once they achieve that and get a good reputation it can take their work to heights and they will be packed.
Problems with Paid Leads
The most important work to be done is generating leads and most plumbers fail at that part. They depend on paid leads. They take an easy way and depend on leads like Google AdWords, Yelp, Yellow Pages, Thumbtrack and many more.
The problem with these leads are, many companies depend on them and each company has got to fight for their own lead. They lack consistency and paying per click can become expensive. There is a lot of competition and businesses dread competition. Consumers enjoy this competition because of the reduced prices provided to them.
The paid lead sites often send the prices down. The company has to under-price their work because of the competition. It is because there are so many companies signed up. The consequence is the people looking at the site, look for the lowest price and not the quality of work.
Another problem with this is that most people use google. Traffic in these sites is nothing in comparison to Google. If the lead is only dependant on paid advertisements, you are bound to lose on a huge market.
One main problem these sites have is that you get charged for stuff you didn’t pay for. You get charged for a bunch of clicks and some are fraudulent too. People get charged for spam clicks.
Leads Generation Tips for Plumbing Works
One best way is to create a base online and amplifying your presence there. The exclusive marketing for plumbers is to where your target market spends most of their time.
- Increase your reviews and generate referrals: These have moved online and looked at by many people. These reviews and referrals are on Facebook, Google, and other social sites. Online reviews are relied on by many people. Most of them make purchases after reading their online reviews, their rankings, and their personal recommendations.
If you want to generate more leads you can make your review strategy unique by using ideas like
a. If they liked your product or service
b. Sending follow-up mail for review of the services
- Learning SEO (Search Engine Optimization): This is one of the best ways to generate leads. A maximum number of people are on google trying to meet their plumbing needs. You should use smart SEO if you want to dominate Google. If you want to land the huge jobs in the city you need to rank for the main keywords and the city. People are searching for a list of keywords. They are so diverse and unique. Some search for keywords like ‘high quality plumbers in the city’, ‘top plumbing companies’, ‘finest plumbers in Phoenix’ etc.
When you want these jobs your aim should be appearing on the screen when they punch in these keywords. You have to be in the top of their search when these keywords are typed in. The customers are ready to pay you and you can demand your price when you reach the top. This way you eliminate competition. Not only you should rank yourself in your city but also the surrounding small cities.
- Make your website into Plumbing generating lead: The website is the first interaction with the customers. You have to make sure it is fast and smooth. It should be frictionless and mobile friendly. It needs to click to call button and also needs to be secure and reliable.
- Consistent Email Marketing: You should have a good relationship with your customers. Email marketing and follow-ups is a good way of maintaining that. You can generate sale with coupons, specials, and rebates. This helps create a good brand image among the customers.
- Advertising through the NextDoor Application: Nextdoor is a great application and is used by most of the neighborhoods to get recommendations and local service providers. In this, the homeowners have to signup and a verification process takes place which makes it legit. Therefore, it creates trust and people rely on reviews posted there.
- Converting Leads into Lifelong Customers: The most effective way is having amazing customer service. This helps create loyal and lifelong customers. This service should be very efficient and should be fool-proof. The customers will always return to your company remembering the services you provided them.
Final Words
Many companies don’t do much on the internet and thus cannot produce leads. They need to work hard in building their name and should use a smart SEO. There are countless keywords that can land you the job. True lead generation is the research which goes into finding out what the customers are searching for.
When you strategize well you can attack more, land in more quality leads and close in way more jobs. Leave your competition in the dust and show the customers what you are made of.