As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.
This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Phnom Penh (November 16-17) will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.
We sat down to speak with the organizers of SMW Phnom Penh about the event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re excited to be working with, key questions that will be addressed in their specific SMW edition, and much more.
What do you think will be the most important attendee takeaways from this year’s conference?
The most important takeaway we hope attendees walk away with is a deeper understanding of how to utilize social media as an opportunity of build a genuine and sustainable personal brand, promoting business values and earning client loyalty through the right content strategy driven by the right narratives.
What sessions are your team the most excited about?
We’re looking forward to the panel, “What social media areas are seeing the most marketing innovations and how can businesses tap into them?”
Cambodia is a new emerging economy in South East Asia. Its economy and image have evolved dramatically through a massive influx of FDI.
We feel strongly that this session will empower local entrepreneurs to hone their mindsets and strategies to get ready for the competition with service providers from abroad as more players enter the space every day.
How does your overall agenda tie into this year’s global theme?
We designed our agenda with content relevant to Cambodia’s current digital marketing and trends with the goal of educating the region’s marketers key decision-makers around the key roles, features and opportunities of social media and how they can harness these to establish action-driven communities.
Which partners or brands are you most excited to be working with this year?
We are thrilled to work with a number of leading brands from all industries including finance, real estate, digital marketing, telecom, and hospitality. We’re also grateful to be working with a number of international brands as our content partners such as AIA Life Insurance, Grab, Agile Sky Residence, Smart Axiata, i-Qlick, AEON Mall, and many more.
What are some local trends you are seeing in your market?
Urban Cambodians are busier than ever. Both young and old adults are occupied with pursuing their education and working and don’t have many breaks throughout the day.
Smartphones are a preferred escape and break from the hectic schedules, and fortunately, are very affordable. More citizens have access to these devices enabling them to connect with friends and relatives easily in addition to enjoying entertainment like TV shows.
What are some of the key questions that will be addressed during your edition of SMW?
- How to build your own positive image and brand yourself in a great way on social media?
- Why your image on social media impact to your career opportunity?
- How is the society being shaped by digital and media technology?
- How are traditional marketing and media organizations adapting to digital technology? Is there a conflict in terms of guidelines, parameters, standards, code of ethics, etc.?
Where can potential attendees find news and updates about your conference?
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