Robert ponders whether our jobs are what we signed up for – and what we can do about it. On the news front, we review the top U.S. media trends, including what may be in store for local newspapers, television, and Facebook. We also explore Edison Research’s new findings on Facebook’s smartphone domination, and some current opportunities in podcasting. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with an example of the week from Williams Sonoma.
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Content love from our sponsor: Brightcove (38:16)
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- (00:01): An advertising blast from the past: “Use Paper Mate pens”
- (00:25): Robert muses on this week’s theme: What did you sign up for, and what will you sign up for next?
- (05:00): Welcome to episode 185: Recorded live on May 28, 2017 (Running time: 1:03:12)
- (19:19): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. Its sister site, AudioBlocks, has a 100,000+ library of music tracks, sound effects, and loops to complement your videos.
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- (12:10): Top U.S. media trends content marketers should be keeping an eye on. (Source: theMediaBriefing)
- (28:40): Research reveals new insights on social sharing in the mobile world. (Source: Edison Research)
- (41:03): Robert’s rave: Content marketers can take a lesson from the way Reebok’s newsroom is mastering the viral art of reactive brand storytelling. (Source: NewsWhip)
- (43:10): Robert’s commentary: Will Google conquer marketers’ obsession with last-click attribution, or will its proposed solution just cause more confusion for our industry to contend with? (Source: AdvertisingAge)
- (46:43): Joe’s rant No. 1: Trolls hijack a selfie-based sweepstakes campaign from a major U.K. snack company. The brand responded swiftly, but shouldn’t it have seen this coming in the first place? (Sources: CNN)
- (50:40): Joe’s rant No. 2: Airbnb’s aims for its post-Pineapple print publication don’t seem to blend well with publishing partner Hearst’s idea of what it means to taste success. (Source: theMediaBriefing)
- (53:30): Williams Sonoma: Robert digs into the publishing history of the culinary content leader, discovering the origins of the theater-like experience the brand currently provides through the content it shares on its Taste blog, as well as through in-store demonstrations, and cooking classes. As Robert learned through his research, the company’s content efforts – past and present – serve as a relevant This Old Marketing example of how to build a mouth-watering luxury brand through media.
For a full list of PNR archives, go to the main This Old Marketing page.
Cover image by Joseph Kalinowski/Content Marketing Institute