Fitness Guru, Austin Alexander Burridge, Shares 5 Benefits of Social Media for Personal Trainers
The key word to
becoming a successful personal trainer and building a brand shows in its
occupational title: personal. For a client, fitness approaches and healthy
dieting is personal and unique to the individual. To entrust another with
something personal, a connection between client and trainer is essential. That
is why fitness trainers need to make personal connections with all of their
clients to create the ultimate workout experience.
Austin Alexander Burridge,
a certified personal trainer, based in South Carolina, has dedicated his career
to transforming the perception of fitness and nutrition. After witnessing a
beloved family member succumb to heart attacks and malnutrition, Mr. Burridge made it his mission to help
others adopt healthy lifestyles. Now, in his thirties, he sets an example for
both the young and the old with exercise and meal plans focused on nutrition
without sacrificing fun or taste.
Burridge uses social
media to help communicate his story and the reasons why he has a passion for
fitness and nutrition to potential, new, and current clients. What other ways
can social media help boost client lists and personal trainer revenue?
Below, Austin
Alexander Burridge shares five benefits for social media practicality:
1. Client References
The best free
advertising that has been around even before social media is a definite
reference by word of mouth. Social media can
assist in expanding who sees and talks about your fitness training services. Do
not be afraid to engage in online conversation, as well. Audience engagement
can only be better for your chances of creating personal connections from behind
the screen.
2. Call to Action
When posting on social
media, the platform creates the perfect opportunity to get others involved with
your brand. If you are passionate about creating a fitness community, allow
that to be a part of your brand building and create group runs or local fitness
events that you can create a team to participate in together. Post about the
event or gathering and then guide others on what they need to do to
join.
3. Keep Yourself and Others Motivated
What better way to
motivate yourself and others than a daily inspirational quote to focus on or a
new tip to implement in your routine to better your lifestyle? Help build your
brand’s reputation by posting a tip of the day or morning
motivational phrase.
4. Make Your Audience Content Hungry
Content
can be everything when building your brand. Establish your content
strategy to help keep clients steadily checking in on your posts to gather
more information. Current clients will love to reference your social media for
additional knowledge outside of their sessions. Potential clients will get
hooked from the constant useful content they use and will more likely call for
the full package and become a paying client. Researching and delivering quality
content will also help elevate you as a professional.
5. Current Client Testimonies
During your time of
depicting what you will put on your social media page, consider a golden
marketing piece you can use with your existing clients’ permission. Posting
individual testimonies from the health journey your current clients have
undergone can speak volumes for someone who can relate with a similar story or
emotional connection.
About Austin Alexander
Burridge: Austin Alexander
Burridge is a certified personal trainer and an avid enthusiast of
living a balanced life with healthy eating habits and a well-rounded exercise
regime. As a personal trainer, Austin instills these values into his clients
and guarantees that they achieve their goals over the course of their training,
whether it’s in the gym or in the great outdoors.