Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote.
Marketing cloud sessions, including courses on Eloqua, Responsys, DMP and Content Marketing, will span both days, presented by some of the best Oracle University instructors, like Rafael Rodriguez and Adrienne Albregts. Meet these and other favorite experts and network with your peers and Oracle pros from Oracle Marketing Cloud.
Beyond the photo ops and business card exchanges, the education is the hero of this event! Get the latest product knowledge, tips, tricks and best practices to apply in your marketing strategy.
The event session catalog is live on the ModernCX 2018 website, but here’s a sneak peek and an insider’s take on some sessions you won’t want to miss:
1. Reporting 911: Using Robust Data Insight to Avoid Marketing Emergencies
Platform Focus: Oracle Eloqua
Presenter: Nikki Vaughn, Oracle
Overview: You’ll learn how to best structure your organization’s reporting in Insight to gain a more thorough understanding of your Eloqua marketing efforts. Learn more about how basic reports provide critical information and pull together your data in an easy-to-consume way. Meaningful insight and discussion are planned in this strategic session.
2. Mobile App Messaging for Smarties!
Platform Focus: Oracle Responsys
Presenter: Rafael Rodriguez, Oracle University
Overview: You may know what a “Profile List” is, but do you know what an “App Channel List” is? Get answers to this and other questions in this intermediate-level session. Join this interactive session with one of our most experienced Marketing Cloud instructors to take a close look at how Responsys handles Mobile Apps to work with your data.
3. B2B: Oracle Eloqua App Cloud
Platform Focus: Oracle Eloqua
Presenter: Adrienne Albregts, Oracle University
Overview: Attend this advanced Eloqua session to learn how to install popular apps in Eloqua and explore topics such as social sign-ons and sharing apps to foster engagement and increase conversion rates.
4. Facing Content Marketing Challenges Head-On
Platform Focus: Oracle Content Marketing
Presenter: Michael Kirsner, Oracle University
Overview: Content marketers face many challenges, but you’re not alone! In this session, we’ll take a look at some of the most common challenges facing content marketers, and explore the features of the tool that can help address these challenges.
5. Modern Learning for the Modern Customer Experience (CX) Organization
Platform Focus: All CX
Presenter: Susan Korbey, Oracle University
Overview: Your CX cloud training needs to keep pace with evolving cloud technology. In this insightful session, explore next-generation education options and get a first-hand look at how Oracle University has developed and enhanced training to drive user adoption and success.
PRE-CONFERENCE EDUCATION SCHEDULE
Monday, April 9:
· Time: 12:00pm – 5:00pm
· Sessions: Three 90-minute training blocks, across multiple rooms
· Topics: Marketing Cloud (B2B, B2C, DMP, OCM) — presented by Oracle University instructors
Tuesday, April 10
· Time: 9:30am – 1:30pm
· Sessions: Two 90-minute training blocks, across multiple rooms; lunch break included
· Topics: Marketing Cloud, Sales Cloud, Service Cloud, Commerce Cloud — presented by Oracle University instructors and CX product experts
HOW TO PARTICIPATE IN PRE-CONFERENCE SESSIONS
It’s easy to take advantage of pre-conference education sessions.
· Plan your sessions in the session catalog
· Arrive early to attend
· Learn, network and enjoy!
Pre-conference education sessions are free and open to any registered, full conference attendee, but space is limited, so be sure to plan your sessions early.
The Education Help Desk can assist with any questions about pre-conference education.
See you in Chicago!