Gender Differences in Customer Expectations on Social Media [Infographic]
By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra uncovered some interesting gender differences in customer service expectations. If your business’ target demographic is swayed towards a specific gender, knowing that group’s customer service behaviors can help you better tailor your approach. Check out the infographic below for the study’s findings:
Infographic by Corra. Republished with permission.
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