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STONY POINT, N.Y.–()–GIFTBASKET.COM one of the preeminent online gifting websites, proudly announces that it has raised capital from Safika, an international investment company, with roots in South Africa, to help transform GIFTBASKET.COM into a global gifting platform worldwide.

Safika’s Chairman, Sakumzi “Saki” Macozoma, is one of the most prominent business leaders in South Africa. He has also made a substantial contribution outside of the financial industry. In the early 1990’s, Macozoma was imprisoned and sentenced to five years on Robben Island for leading an anti-apartheid student protest. It was during his five years in prison that Macozoma met South Africa’s future President, Nelson Mandela, who mentored and shaped him into the success he is today.

“One thing Nelson Mandela taught me is to always keep my eyes open and to see the world for more than what is just in front of you. This investment not only diversifies our portfolio, but it will elevate into an international platform; giving consumers a host of new products and services that will transcend the gifting sector.”

– Saki Macozoma, Safika Chairman

With this significant investment in GIFTBASKET.COM, Safika is expanding its investment portfolio beyond the financial services, transport, telecommunication, aerospace and health sectors, among others.

With the holiday season fast approaching, the investment strategy and partnership with GIFTBASKET.COM will create an unmatched advantage in the online gifting space for the consumer. Among the additions coming this month, new and refined product offerings presented on a remodeled and faster website as well as enhanced filter and search engine optimization features. All of which will elevate the consumer experience beyond anything else in the online gifting marketplace.

The significant investment with Safika provides the opportunity for GIFTBASKET.COM to expand its executive leadership team. GIFTBASKET.COM is proud to announce that Eric Shenker will now assume the position of Chief Executive Officer. Prior to joining GIFTBASKET.COM, Shenker was a Wall Street executive. With a distinguished career hallmarked by successfully driving growth at some of the world’s leading financial institutions; including co-running Morgan Stanley’s cash equities trading business, overseeing equities trading at Deutsch Bank as well as Mizuho financial.

Shenker believes that GIFTBASKET.COM will not only be the premium online gifting site for daily clients, but for corporate clients as well.

“I’m humbled and excited to jump into this leadership role. This is a unique opportunity to not only leverage our successes, but transform GIFTBASKET.COM now into a global gifting platform where regardless of the occasion, GIFTBASKET.COM can provide the perfect gifting solution.” – Eric Shenker, CEO

GIFTBASKET.COM is also adding senior leadership to its executive board and building its sales team to help enhance the customer experience.


Based in Stony Point, NY,, a multi-million dollar business, has been providing superior quality gifts since it was founded by its former owner in 2013. With over 300 pre-selected gifts, as well as our internet based option to build your own gift, can provide the perfect gift option to anyone. The company was sold in late 2017 to an owner operator group dedicated to making the gold standard in the gifting industry. At, our mission is consistent with our core values. WE GIVE FROM THE HEART.

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