Google Organic vs Ads, SEO Tips, Sundar Pichai on Core Search & Happy Holidays


This was a very slow week in search, because of the holidays and New Years break. But I did scrounge up some topics to cover. A senior Google search engineer said searchers can tell the difference between search ads and free organic listings. Google said they use the most restrictive crawling command they can find on the page. Google can get your canonicals wrong sometimes. Google image search needs the image and the page embedding the image to both allow crawling and indexing. Google said they do not skip crawling content that they already have lots of content about. Google doesn’t use the max value age for crawling. Google and Bing both support the ETAG/If-None-Match value. Google said sometimes hard to understand URL structures can lead to indexing issues. Sundar Pichai, Google’s CEO said that Google has thousands of people working on core search. Google’s John Mueller again is helping webmasters on Christmas. And we shared the holiday logos and themes from Google, Bing, Yahoo, Baidu and many others. That was this past week in search at the Search Engine Roundtable.

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