Google brought new guideline for webmasters on inbound marketing success. Inbound marketing is a modern technique to attract customers to products through content marketing, social media marketing, and search engine optimization practices. Business holders who want to see the pages of their websites on page one of SERPs, their marketing team will have to work hard with content creation, design, and promotion. But Google Webmaster guidelines must be examined before the time for expected results.
Google’s new guidelines are straight forward and require a sophisticated understanding of learners. It has advised beginners to not use these guidelines if they are new in inbound marketing and SEO. Organizing a website is not so simple as it looks. Only experienced webmasters and the creative content team can be superior in inbound marketing by researching on user experience, keyword search, and pillar topics.
The guidelines published by Google include website structure development and sitemap submission. After listing main pages on the top navigation, supporting content should be organized according to longtail keywords and related topics. Finally, when the page structure process gets completed, go for sitemap submission. A sitemap of a website is an XML file which contains all the URLs of your website. Use one of the shared SEO tools to download this file.
Google has made it necessary to verify websites on search engine console. It is a free Google webmaster tool which helps to find errors and bugs in a website. Another helpful tool that belongs to Google is Google My Business, though it is not included in google guidelines of inbound marketing, it is constructive to drive local traffic on a website.