Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out.
The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface.
The new metric, called absolute top impression share, reports how often Shopping ads and Local Inventory ads appear in the first spot on mobile and desktop. Google says that during Q4 last year, the first Shopping ad on mobile saw up to three times more engagement than the other spots.
On the Products page, a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.