Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics.
According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content.
It is also expanding the information displayed in the Knowledge Panel to include related content.
“For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result,” writes Google product manager, Michael Galvez.
Google says the expansion of related topics has not only been updated within knowledge panel information, but at the top of search results as well.
Using an example of searches for the famed soccer players Neymar and Messi, Google says searchers will see suggestions for related topics, “… to discover other athletes during your search session.”
In addition to these confirmed updates, it appears Google is also testing a new feature that displays a carousel with a list of answers directly within the search results snippet, as we reported earlier today.
“Search is not just about answering your questions — it’s also about discovery,” writes Galvez, who goes on to say the updates are meant to help searches further explore the topics they are researching.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.