How A Law Firm Can Benefit From A Efficient Content Marketing Campaign
Content marketing changed immensely with technology as
nearly every firm now needed a website to be competitive. The next step was
filling out the site with content with a goal in mind. Website copy has to be
written in such a way to convince a potential client to schedule a consultation
or look into the firm more. A small piece of content that can make a huge
difference is a “Meet The Team” page with bios of the attorneys of the firm.
People want legal representation with experience and proven success so the
website should incorporate this.
The best client are the educated ones that understand that legal
processes can take time. Educating clients on their type of case can help ease
their stress which a good lawyer always does. Being able to send over a few
links from the blog to show a client how their case is progressing through the
legal process as it is outlined on the blog can be convenient. People have
legal questions on a daily basis and want a lawyer to answer them and this is
where the blog can thrive.
Getting the website to rank for certain keywords is going to
take time but this all starts with establishing authority through consistent
quality content being written. People understand that there is a wide spectrum
of lawyers in terms of quality so the content could be what convinces them to
go with the firm. The truth is that a person is not going to call or visit a
law firm if there is not a decent amount of content on the website. The website
will be seen with little or no content as amateur and this is not what people
want when hiring legal help.
The average person does not realize that there is a plethora
of cases being filed due to exposure to Roundup, the weed killer. This can also
drum up leads if the firm works in areas like weedkiller
litigation. Turning the blog into a resource where questions are answered
and articles are written discussing details relevant the firm’s area of
expertise. People are going to use your articles as resources or cite them
which can help build links back to the site. This will be discussed further
below but could be the most valuable part of content marketing.
Building links can happen naturally where a blogger or
writer links back to an article on a law firm’s blog. Doing outreach can help
with this and pitching relevant publications with quality content can help as
well in terms of links built. Linking to a resource is natural but it can be
far more difficult to incorporate a homepage link. Building links is imperative
when trying to rank for certain keywords on search engines. Ranking on the
first page could change the trajectory of a law firm long term as many people
do not go to the 2nd page of a search engine.
Content marketing is going to continue to grow in importance
in today’s legal industry. Do not be left behind as it could take years to catch