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How AI & Machine Learning Can Elevate Your Paid Advertising Campaigns

Lisa Hutt – April 9, 2019

Advertising platforms, including Google Ads, have made great strides over the last several years implementing a form of Artificial Intelligence (AI), called Machine Learning (ML). With ML, algorithms are able to learn and adapt to new information, allowing the platforms to take the collateral we as marketers provide—images, videos, headlines, ad copy—and combine them for the most optimal performance. But how much should marketers trust machines to run their campaigns? Hear what Lisa Hutt, a senior member of our Clients Services team, thinks about this.

If you have any questions, please reach out to the experts at MoreVisibility for assistance.

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