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We all know that, what citation is – right? Citation is the mention of your company’s name, address, contact number, email id and more on your company’s site. The local citation service remains a key of success to your local SEO – do you know how and why? All you have to do is to continue reading the article to further to know how and why local SEO for small business depends on citations. Writing citation is not just about adding phone number, address and more. You can provide the name, address and other details in four different formats. Among that, you need to choose the one best format.

Writing citations in four formats are as follows,

  • Company name and phone number
  • Company name, by itself
  • Company name, address and phone number
  • Company name, address, phone number and link

The local SEO for small business company follows any one of these formats to write the citations. Generally, the citations are of two types which are structured citations and unstructured citations. The structured citations are something that is mentioned on web pages and directories. The unstructured citations will be mentioned on the blogs, websites, articles and more. Now, you will be clear that, the local SEO company is going to use the unstructured citations for you. Writing citations on your site is something that can improve the ranking of your site on the search engines like Google, Yahoo and Bing.

The citations will help your site to appear front while comparing to the websites that are with fewer citations. The local citation will give your business more credibility to the users and hence they would like to use your products. The major search engines will provide the updated information and this examines the contact details of the company in their local business listings. If the company’s contact details are listed on almost all major business listings, then the customers will be more convinced to buy their products and services.

Locating your business will be easy with the local citation. These are the reasons why using local citation is a must to local SEO. The local SEO packages will contain all such details of the services that the customers can get. You need to choose the package that gets hold of the local SEO services that you actually look for your site. There are people that confuse a lot about local SEO and global SEO. There is nothing to confuse about the local SEO and global SEO.

The addition of location related keywords will differ in both the SEO. Otherwise, the strategies and the methods used to optimize your site will be same in the local SEO and global SEO. Only, the targeting space and target customers will vary. In local SEO as well, you can enjoy SEO services like content marketing, conversion rate optimization, website optimization, web design and more. It is your duty to choose the local SEO company that comes with the best local SEO packages to choose from.

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